Luca Bentivoglio, COO of LATV Networks
At a time when traditional US Hispanic open TV channels are losing their audiences, “we celebrate that LATV has had continuous growth throughout these 10 years, when many other channels have disappeared,” comments Luca Bentivoglio, COO of LATV Networks.
Bentivoglio said they are launching new seasons of their shows, such as The Zoo, Get it Girl, Fan Nation and The Edge, and additionally, a new LATV on air campaign…Always Trending, that will equate the digital experience with linear TV to make it clear that there is no separation line between the two.
He highlighted that, thanks to the Alliance with Pulpo, they are generating branded content that will help them with brands and in the digital area.
Luca Bentivoglio of LATV: The paramount strategy is to follow the viewer
