Roxana Rotundo y Carmen Larios de Lifetime
The co-production alliance between Lifetime, Yahayra Films, and VIP 2000 TV, which most recent project is Amores que Engañan 2 (12×60′) released on Saturday, June 3, is already delivering new projects for the upcoming months, among them another edition of Amores de Navidad.
“Thanks to this same team and collaboration we will soon be giving news. This speaks of a great production recipe, of the teamwork of Lifetime, Yahayra Films, and VIP 2000 TV, and that what we’re doing appeals to the audience. It is a successful recipe. We are satisfied with what we are seeing,” said Carmen Larios, Senior VP of Programming and Production at A&E and Lifetime.
“We have made Amores 1, Amores 2, Amores que Engañan and Amor en Navidad. These are formats, which although editorially they are very different, at the production level they have in common being episodic, being recorded in Guadalajara, having the same team and the synergy of two producers to work on these stories, plus bringing in famous Latin American international talents,” Larios added.
Roxana Rotundo, CEO of VIP 2000 TV and Chairwoman of the board of directors of the Worldwide Audiovisual Women’s Association (WAWA), commented that with the Amores que Engañan franchise, the great challenge is that every week “is like producing a mini film for Lifetime Movies”. She related that the recordings took five months, from January to May, and are currently in post-production. “There were 12 weeks of shooting in total, with a week break every two weeks,” she explained.
For Sofía Garrido, general producer of Amores que Engañan and president and owner of Yahayra Films, one of the challenges was “keeping up the level of quality in the 12 episodes.”
Juana María Torres, executive director of Original Production at Lifetime, mentioned that a great challenge was for the writers to be able to tell a whole story: beginning, middle, and end, “in just 45 minutes.”
Lifetime: First original production Amores Que Engañan will premiere in May
Carmen Larios was appointed SVP and Head of Content for A&E and Lifetime in LatAm
Carmen Larios of Nat Geo Mundo: Offering a fresh and honest alternative
