García: On January 2014 the channel reaches its 10th anniversary
On January 2014 ESPN Deportes reaches its 10th anniversary and in that decade the channel has become a true multi-format medium, offering TV, radio, digital and print.PRODU spoke to Lino García, general manager of ESPN Deportes during the Media Day at the company headquarters in Bristol, Connecticut. The event showcased the latest investments in infrastructure, including the 14th building on the ESPN campus, which will house four new studios.Were in a good place. We continue to expand distribution and will soon have HD on DirectTV in the U.S. We continue to take advantage of the existing technology and content. We can do that because were producing more live hours during everyday (10am until midnight). We can inform our users before anyone else, said García proudly.He was also optimistic about the pace of advertising sales. They have already sold their entire upfront inventory. CPMs have gone up and revenue has increased as well. 2012 was a tremendous year for us and this year will be even better. Weve opened new categories: technology and pharmaceuticals, which traditionally do not advertise much on Spanish-language TV, whether broadcast or cable, added García.He closed pointing out that now more than ever, there is awareness of the growth of the Hispanic market, and this is reflected in the bilingual talent, not just of ESPN Deportes but also of English-language ESPN.
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ESPN Deportes debuts weekly primetime boxing news and analysis show A Los Golpes
ESPN Deportes launches documentary series Capitales de Fútbol
ESPN and Major League Baseball reach eight-year multiplatform rights extension
Francisco Gabriel de Anda is the newest expert analyst for ESPN Deportes
England vs. Italy match on ESPN Deportes was most viewed UEFA match to date
ESPN Deportes and SuperBoleteria.com link to connect with sports fans
ESPN Deportes honors baseball player Orlando El Duque Hernández
ESPN Deportes exclusive presenter of Jungle Fight Championship
La Ligas El clasico scores strong ratings for ESPN Deportes
ESPN Deportes’ coverage of the Pan American games delivers strong ratings
ESPN Deportes: We offer Hispanic market sales in an integrated manner
Freddy Rolón appointed VP of ESPN Deportes Programming and Business Initiatives
