Maggie Salas Amaro
Canela Media announced the appointment of media producer Maggie Salas-Amaro as director of Canela Kids, set to launch on Canela.TV, Canela Media’s AVOD streaming service for Hispanics, in the coming months.
“We are thrilled to welcome Maggie aboard to our growing team,” said Isabel Rafferty, CEO and Founder of Canela Media. “Maggie’s expansive background in media makes her the perfect addition to our team and to help us bring Canela Kids to market. Canela Kids will help kids discover and embrace their latin roots through culturally relevant and educational content.”
The Canela Kids app will be available on all devices and feature educational, safe content for children, allowing Latino parents to share and celebrate Hispanic culture during key stages of development.
“I’m excited to join Canela Media and lead strategy for Canela Kids in the Hispanic market,” said Salas-Amaro. “The kids’ audience is loyal and curious, and we want to create a unique experience that will attract both parents and kids to engage and interact with our content.”
Prior to joining Canela, Salas-Amaro was a manager at E.W. Scripps where she headed up specialty content and OTT production and launched the Spanish news headlines and specials on social platforms. Before joining Scripps, she managed the pre-launch content and marketing for Peacock, from NBCUniversal/Comcast. In 2016, she was also an integral part of developing Univision’s news and digital content, including the creation of Newsroom Facebook lives and the integration of Tagboard digital segments during newscasts.
