Marcelo Romeo
These days, brands are facing the challenge of rethinking their communication and for that, they have had to find their essence, the purpose so many have talked about during the last few years.
According to Marcelo Romeo, Marketing manager of the Newsan Group, the crisis led people to ask for greater protagonism of brands, but not in a commercial sense, but in the human aspect.
“We entered a stage in which consumers require greater social commitment, for companies to go from storytelling to story doing, to put into practice the purpose they have announced for so long,” he pointed out.
It is also clear, according to Romeo, that the marketing plans made for 2020, changed altogether in all the companies and that the pandemic forced to redefine communication budgets.
“Money will be reoriented mainly to digital communication, social networks, promotion of e-commerce, and the relation with clients and the final consumer” he underlined.
He also commented that starting day zero it was necessary for them to format all their strategies and, as a first measure, shift our focus towards people´s new needs and what can truly interest them in the isolation period.
