JB Perrette, CEO and president of Global Streaming & Games at Warner Bros. Discovery
Warner Bros. Discovery announced that Max will launch in the first European countries beginning May 21. Max brings together HBO Max’s can’t-miss programming, Discovery’s engaging real-life entertainment and all the world-class action from Eurosport’s premium subscription service to create a complete viewing experience for the whole household with premier TV shows, fresh and iconic movies, unmissable sports, and flagship TV networks in select countries, in a single destination for the first time.
On May 21, Max will become available across the Nordics, Iberia, and Central and Eastern Europe. Launches will follow closely after in Poland, the Netherlands, France, and Belgium.
France and Belgium are the first new countries where WBD has launched its streaming service in over two years. These launches mean Max will be available in 25 countries in Europe and 65 countries and territories worldwide after launching in the U.S. in May 2023, and launching in Latin America and the Caribbean earlier this year.
JB Perrette, CEO and president of Global Streaming & Games at Warner Bros. Discovery announcing the rollout of Max at the TV festival Series Mania said: “Max is the streaming home of Warner Bros. Discovery and builds on our long heritage in Europe, bringing together an incredible breadth and depth of culture-defining entertainment from our services and networks, all in one place. The unrivaled content we’ve got on Max from ‘House of the Dragon’ to Olympic Games Paris 2024 and beyond means whatever your mood or the occasion, Max has something great for everyone, every time.”
