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Max, Warner Bros. Discovery’s streaming platform, announced the addition of 24/7 news in its streaming offering with the U.S. launch of CNN Max on September 27.
CNN Max will leverage CNN’s reporting, global newsgathering, and live programming from CNN US, and CNN International, and feature original programming built specifically for Max.
CNN Max will be a new seven-day-a-week/24-hour service and be part of an open beta for news that will enable experimentation with product features, content offerings, and original storytelling, all with the input and feedback from the Max community.
The new service will include new programming built specifically for the Max streaming audience like CNN Newsroom with Jim Acosta, Rahel Solomon, Amara Walker, and Fredricka Whitfield, and CNN Newsroom with Jim Sciutto.
CNN Max will additionally feature Amanpour, Anderson Cooper 360, The Lead with Jake Tapper, The Situation Room with Wolf Blitzer, and other anchors, correspondents, and contributors.
“As we laid out at our launch only a few months ago, our vision for Max is to be The One to Watch for all members of a household. We have the broadest and highest quality entertainment offering, and now will include world-leading news as a meaningful addition for all Max subscribers, at no extra charge. CNN Max is differentiated by having 24/7 news at its core from CNN, which has a significantly younger and additive audience compared to traditional TV,” stated JB Perrette, CEO and president, of Global Streaming and Games.
“CNN Max brings the advantages CNN has in global newsgathering, breaking news coverage, and top analysis to a new platform and a new audience. CNN was founded by innovating new ways to deliver the news, and through CNN Max more consumers will now be able to find, engage, and learn from CNN’s reporting, giving the company multiple ways to build and grow for the future,” said CNN Worldwide’s leadership team, Amy Entelis, David Leavy, Virginia Moseley, and Eric Sherling.
The currently branded CNN Originals hub will be renamed CNN Max, where subscribers have expanded access to CNN Max 24/7 Live stream, CNN Originals, and additional News content.
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