With the presence of its managing partner, Tatxo Benet, Mediapro presented U-BEAT at the Barcelona World Games. The online e-Sports platform in Spanish for the global market will offer VOD and live content designed to be viewed on a range of mobile devices.
Benet described the Group’s position on e-Sports as, “part of our policy for continuous innovation across all our business lines. This move forms part of the Mediapro Group’s natural development, which is also striving to secure a leadership position in this sector”.
He added: “e-Sports are a strategic business area for the MEDIAPRO Group and today’s launch of U-BEAT is a significant step in this direction, given that it enables us to have a presence throughout the entire value chain.”
U-BEAT aspires to become a benchmark among e-Sports fans worldwide, with more than 3,000 hours of competitions, information, latest news and entertainment, all 100% e-Sports, in addition to exclusive in-house produced content which bears the trademark of quality that is MEDIAPRO, one of the world’s benchmark audiovisual groups.
HUaUnving its own in-house production crew, U-BEAT will offer exclusive competitions and content from the most popular video games in the marketplace, including League of Legends, Clash Royale, Fortnite, CSGO and Call of Duty; competitions and events produced for the LVP; and the most important international competitions. Analysis, presentation, and commentary for all these events will be provided by the top Spanish-speaking casters, such as Ibai Llanos, Ulises Prieto, and BarbeQ.