Irantzu Diez-Gamboa, CEO of Mediapro North America: Our work this fall has been nothing short of extraordinary
This fall, Mediapro North America proved once again its standing as a global leader orchestrating some of the most prestigious music and entertainment events of the season. With a packed schedule that spanned from Miami to Mexico, the company demonstrated its unmatched ability to deliver world-class productions, captivating millions across the globe.
The season kicked off with the MARCA America Award, where the prestigious sports magazine, MARCA, celebrated the legendary Lionel Messi in a landmark event, produced by Mediapro, that united the worlds of sports and entertainment. Shortly after, the team headed to Mexico to produce the Miss Universe 2024, the most iconic beauty pageant in the world, broadcasting the dazzling event to an international audience in over 190 countries.
In Miami, Mediapro took center stage in the heart of Latin music with its production of two of the year’s most anticipated events. The company hosted the industry’s biggest stars for the Billboard Latin Music Awards, where chart-topping artists and cultural icons came together to celebrate the vibrancy of Spanish-language music. Similarly, Mediapro played a pivotal role in producing Latin music’s largest annual award show, solidifying its role as a trusted partner in celebrating Hispanic culture through music and performance.
Rounding out the season, Mediapro partnered with PRODU to produce and host its annual Premios PRODU. This prestigious industry event recognized excellence in content creation and innovation, further cementing Mediapro’s position as a leader in live production.
“Our work this fall has been nothing short of extraordinary, showcasing Mediapro’s ability to bring vision, creativity, and precision to some of the most important cultural moments of the year. From celebrating Lionel Messi’s achievements to spotlighting Latin music’s brightest stars and producing global spectacles like Miss Universe, we are proud to deliver unforgettable experiences to audiences around the world,” commented Irantzu Diez-Gamboa, CEO of Mediapro North America.
Through meticulous planning and a commitment to visual storytelling and production excellence, Mediapro continues to redefine live event production on a global scale. This season’s achievements are a testament to the company’s dedication to creating moments that resonate across borders and cultures.
PRODU 2023 Awards will be broadcast from Mediapro North America’s Miami studios
