U.S. HISPANIC
Mexicanal, Luis Torres-Bohl’s unique concept which turned out to be a true hit, celebrates 10 years this month
Maribel Ramos-Weiner| 18 de agosto de 2015
Mexicanal, pay TV channel made by Mexicans for their fellow countrymen who live in the US, is celebrating this week its tenth anniversary in their headquarters in San Luis Potosí, city located in the center of the country, 260 miles away from Mexico City. Conceived by the Peruvian-American Luis Torres-Bohl, founder of Castalia Communications in Atlanta, one of the most prestigious international channel distributors, the channel draws content from more than 20 regional Mexican TV stations, both cultural and state-owned. It is packaged in San Luis Potosí and aired to the U.S. The channel is rated as unique, due to both the model used to obtain content as well as the specific niche it is aimed at: Mainly Mexicans from Aguascalientes, Guanajuato, Guerrero, Jalisco, Michoacán, Oaxaca, Veracruz, Zacatecas, states with the highest number of immigrants. In these ten years, Mexicanal has also made original productions, among which an ambitious newscast stands out. It is a live newscast that, after a few years was replaced by their own reality shows, such as Vida de Lucha, acquired by Televisa Network´s Unicable, and Son Mariachis, whose second season is currently being produced.Club Necaxa, about a soccer team, is another of the realities now being developed. Demián Torres-Bohl, Luis´ son, is responsible for these projects. HD, gain screen in Mexican territory and promote advertising as branded content from the states and brands are goals for the next few years.PRODU visited San Luis Potosí to interview their managers and get to know the facilities.
Diario de Hoy
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Noticias relacionadas (32)
11 de diciembre de 2014
Mexicanal produces second original docu-reality series Son Mariachis
17 de julio de 2014
Mexicanal to air Hollywood Channels Guerreros Hispanos de King of the Cage
10 de julio de 2014
15 de abril de 2014
Mexicanal produces original unscripted series El Rayo Vida de Lucha
2 de mayo de 2013
Castalia Communications of Luis Torres-Bohl reaches 20th anniversary
6 de diciembre de 2012
Mexicanal renews its programming agreement with Sistema Michoacano de Radio y Television
30 de junio de 2012
31 de mayo de 2012
1 de mayo de 2012
Mexicanal continues to consolidate its position in the market
26 de enero de 2012
21 de octubre de 2011
Mexicanal added Radio y Televisión de Veracruz to its affiliate programming
30 de agosto de 2011
Mexicanal presents two specials of Estrellas del Jaripeo taped in Dallas, Texas
25 de agosto de 2011
2 de junio de 2011
29 de abril de 2011
Mexicanal with special tributes to Cinco de Mayo and Mother´s Day
14 de abril de 2011
Court Stroud joins Castalia Communications as SVP of New Business
22 de marzo de 2011
15 de marzo de 2011
The Mexicanal Network adds trio of digital broadcast affiliates
24 de febrero de 2011
HERO Broadcastings KBEH-DT 63.1 expands coverage of Los Angeles DMA
24 de febrero de 2011
4 de enero de 2011
14 de septiembre de 2010
Mexicanal honors Mexicos Independence bicentennial with special programming
7 de septiembre de 2010
Mexicanal turns five with more distribution, original programming and new clients
