The second edition of Mip Cancun, which took place for three days between November 18th and 20th in the Mexican Riviera beach resort, was considered a total success. The mechanism implemented for buyers to see and evaluate distributors´ offers, the topic of the conferences presented for two days and the environment in Cancun accounted for participants to express their satisfaction in this emerging market that is now in its second edition. Since Friday evening, during the closure of the event, participants began to post pictures of the event on social networks, expressing their satisfaction and thanking Reed Midem for the good organization and how useful it had been. “Very intimate, everything in a single place, no elevators nor lines or stairs, good conferences and a spectacular stage. We´re coming back next year”, they summarized on their tweets or Facebook pages. The organizers informed that they had tripled the attendance of the first Cancun market held last year. This year there were 300 participants, including 84 buyers and 84 distributors. Several attendees from Central and South America who don´t regularly participate, were also there. Likewise, there were Turkish and Japanese participants.
