mun2 and Telemundo Studios begin production of dramela RPM MIAMI

mun2 announced that Telemundo Studios will begin production on RPM Miami –mun2’s first-ever dramatic series with novela roots.The 13 episode scripted original production is scheduled to air weekly beginning May1, 2011 at 10pm.”RPM MIAMI is the first-ever scripted drama episodic series customized for the network and for its audience of young U.S.Hispanics. This is yet another example of Telemundo’s unique original programming model pioneered seven years ago,” stated Derek Bond, Senior executive vice president of Studios, Production and Broadcast Operations, Telemundo.“RPM Miami is such a unique production that it warranted a genre of its own. We coined it a ‘dramela,’ targeting GenYLAs (Generation Young Latino Americans) who see themselves as uniquely American,” said Jacqueline Hernández, Chief Operating Officer, Telemundo.Burger King, Chevy and Valvoline are among the sponsors that have signed on to be a part of what is the network’s largest partnership integration in its history.There will be on-air activations for all partners with brands and products organically integrated into the show via characters, automobiles and sets. Show integrations feature four Chevy vehicles including the Camaro and the Cruze, Burger King’s signature Whopper and the Valvoline branded garage.In addition, Valvoline has an exclusive digital integration on {mun2.tv}, providing viewers and car enthusiasts access to exclusive scenes that will not air on television.“This is mun2’s most ambitious original production to date, and the advertising community has taken notice of our investment and commitment by participating in what is the largest partnership integration activation in the network’s history,” added Diana Mogollón, general manager, mun2.