ENGLISH

mun2 finishes April as#1 Hispanic cable network for Young Latino Americans 18-34

Maribel Ramos-Weiner| May 1, 2012

mun2 continued its record breaking deliveries in 2012, finishing April as the #1 Hispanic cable network for YLAs (Young Latino Americans, 18-34) in Monday-Sunday, 8-11pm and as the fastest growing Hispanic cable network across key demos in prime time Monday-Sunday, 7-11pm, according to Nielsen. The network out-delivered Hispanic cable networks Galavisión, Discovery en Español, ESPN Deportes, Fox Deportes, Discovery Familia, GolTV and MTV Tr3s among YLA. The network also had double-digit audience growth in Monday-Sunday 7-11pm prime time with 114,000 persons up +61%, 70,000 adults 18-49 up +63%, and 43,000 YLA up +59%. For April, mun2 was the only Hispanic cable network to experience month-to-month growth with adults 18-49.The network’s April growth was fueled by the continuing success of the record-breaking La Reina del Sur which airs with English language subtitles; I Love Jenni, mun2’s #1 original reality series starring Latin music superstar Jenni Rivera; and the 2012 CONCACAF Men’s Olympic Soccer Qualifier semi-final which delivered nearly a half a million viewers.

Diario de Hoy (15)