U.S. HISPANIC

mun2 to become NBC Universo on February 2015

Maribel Ramos-Weiner| 4 de noviembre de 2014

El cambio será el 1.º de febrero de 2015 con la transmisión exclusiva en español del Super Bowl XLIX en EE UU

NBCUniversal’s Hispanic cable network mun2, which this year has launched a collection of new, exciting sports and entertainment options for Latinos, announced today the next major step in its evolution, as mun2 will rebrand to become NBC Universo on Sunday, Feb. 1, 2015, the day it becomes the home of the exclusive Spanish-language telecast of Super Bowl XLIX in the U.S.Illustrating its new branding, the network will also introduce a bold logo that features NBC’s iconic peacock, a widely recognized media brand. NBC Universo will showcase top sports action from around the world, as well as high-quality entertainment, music, series and storytelling that is emotional and edgy, and connects with U.S. Hispanics. “Our prominent new name and logo reflect to the world that we are NBCUniversal’s modern general entertainment cable channel for Latinos. We will super-serve this community with a universe of exciting viewing options in ways that are compelling and culturally relevant for Latinos. Through this strategy, we are building a high-quality cable TV channel that we believe distributors are ready to embrace, advertisers are ready to support, and viewers will be drawn to,” said Rubén Mendiola, president, mun2.”mun2’s transformation into a high-demand cable network is one of our top company priorities. Today’s announcement marks another important step in this transformation and, with the support of NBCUniversal, mun2 is now clearly well positioned to better serve its stakeholders across all its platforms,” said Joe Uva, Chairman, Hispanic Enterprises and Content, NBCUniversal.

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