Peter Intermaggio, SVP of Marketing and Communications for Comcast; Brian France, CEO and Chairman of NASCAR; and Brent Dewer, COO for NASCAR
NASCAR and Comcast announced a historic agreement that will make Comcasts XFINITY brand the title sponsor of what is now known as the NASCAR Nationwide Series through 2024.The 10-year term matches the longest single agreement around title sponsorship of any NASCAR national series in history, and is the longest entitlement sponsorship agreement in this series history. Beginning January 1, 2015, the property will be known as the NASCAR XFINITY Series. XFINITY will become only the third title sponsor in series history following Anheuser-Busch (26 years) and Nationwide Insurance (seven years). The agreement also makes XFINITY an Official NASCAR Partner in the multichannel video programming distributor (MVPD) and broadband ISP categories. The announcement was made during an event at the NASCAR Hall of Fame where the sports history is celebrated every day and was the first series entitlement sponsorship ever announced at the venue. NASCAR and XFINITY are each leader brands with much in common. Both are focused on innovation and have products built for speed. Together, we will work to take this series to new heights and elevate one of the most unique and powerful partnerships in all of sports, said Brian France, NASCAR Chairman & CEO. Technology lives at the heart of NASCAR, just as it does for XFINITY. NASCAR provides an exciting environment in which to showcase our video and Internet products and we look forward to further enhancing the fan experience at home, at the track and on the go for years to come, said Dave Watson, EVP and COO for Comcast Cable.
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