NATPE must request feedback from programming buyers

VIP 2000 TV didn´t participate in NATPE Miami Virtual. “I think event companies must request more feedback from programming buyers, who are interested in being attended virtually. NATPE should have sat down with clients by now and listen to what they are asking for, both in the face-to-face event and now in the virtual one,” commented Roxana Rotundo, CEO of VIP 2000 TV.

Rotundo thinks that content buyers are overwhelmed working from home, because in”the past they traveled and were able to take a break from their daily activities, “now, they must do their daily tasks even if they are in an event”.

He feels that out of the programming market organizers, those at MIPCancun have understood that the important thing are buyers, “those are the ones you must keep happy all the time.”

“We at VIP 2000 TV are acquiring new programming and inventing how to present it creatively to clients each day. We come up with something new every day. We have no other choice, but I am very positive about 2021,” she said.