Krishan Bhatia de NBCUniversal
NBCUniversal announced Ad-ID as its new standard for advertisers across One Platform, a first-of-its-kind partnership that brings a viewing environment to consumers on every screen and offers marketers the highest-quality, most efficient and effective advertising solution.
As the first major media company to adopt Ad-ID, both NBCUniversal and its partners can access the metadata housed within the Ad-ID platform and leverage canonical data about each ad to fuel optimized placement and drive a higher-quality advertiser experience.
The new agreement expands upon the companies’ current work across Peacock, bringing the partnership to all of One Platform. Ad-ID’s support for the AVOD streamer’s unparalleled ad environment laid the groundwork for this new agreement, delivering on NBCUniversal’s promise to bring the best of Peacock to its complete ecosystem of consumer endpoints.
“At NBCUniversal, we are investing in data, technology, and partnerships that create the best possible viewing experience for our audiences, and the best advertising experience for marketers – but we can’t set a new standard for the entire media and marketing ecosystem alone. Ad-ID’s impact can and will be vast, and we are thrilled to be the first media company to sign on to this critical initiative,” mentioned Krishan Bhatia, President & Chief Business Officer, NBCUniversal Advertising & Partnerships. “As we demonstrated at ONE21, industry partnerships will accelerate the future of advertising.”
“Ad-ID is extraordinarily proud of this historic partnership with NBCU,” added Bob Liodice, CEO of the ANA. “We are delighted to acknowledge the progressive approach and imagination of NBCU and their commitment to address the enormous opportunities afforded the industry by the very simple act by all marketers and agencies—to use Ad-ID for every video and audio advertising asset.”
