Peter Blacker, EVP of Digital Media and Emerging Business, NBCUniversal Telemundo Enterprises
NBCUniversal Telemundo Enterprises announced its latest partnership with Endemol Shine Latino; a bilingual, digital reality series titled Love Clicks 24/7.
The series will take the reality genre to an unprecedented level, combining live 24/7 streaming footage with video challenges and competitions playing out across mobile, linear and social platforms.
Viewers will be able to watch the series in either English or Spanish, and will have an interactive stake in all phases of the reality show, generating the ultimate engagement for audiences and sponsors.
“We are excited to partner with Endemol Shine Latino on the launch of this pioneering new series. Love Clicks 24/7 will be the ultimate digi-social reality series – aimed at Generation M, today’s mobile, millennial and multicultural audience that is always looking to stay ‘connected’,” said Peter Blacker, EVP of Digital Media and Emerging Business, NBCUniversal Telemundo Enterprises.
In Love Clicks 24/7, three attractive, single men will compete in their search for true love. While the men think they have the upper hand in this search for love, it’s the women they are vying for who actually get to choose their partners. However, the tables are turned yet again when it is the audience that gets to ‘click’ and vote for their favorite love story and crown a winning couple.
“Love Clicks is a ground-breaking format that we developed here in Miami that allows viewers to participate across multiple platforms. We’re thrilled to extend our successful partnership with Telemundo and deliver this series to the network’s growing multicultural audience,” added Sergio Lazarov, VP of Production, Endemol Shine Latino.
This is Telemundo’s and Endemol Shine Latino’s first digital programming partnership. The companies joined efforts previously on Gran Hermano.
Peter Blacker from NBCUniversal: Our strategy covers all platforms
