Peter Blacker
NBCUniversal Telemundo Enterprises announced a new business initiative by launching an e-commerce platform to expand and incentivize the Telemundo fandom experience, generate insights and additional revenue.
The ShopTelemundo.com site includes a wealth of Telemundo and Universo branded items, and an ever expanding collection of show-specific product lines.
“Launching an e-commerce strategy is part of our overall vision to be the leading choice and voice for Latinos everywhere,“ commented Peter Blacker, EVP of Digital Media & Emerging Business for NBCUniversal Telemundo Enterprises. “ShopTelemundo.com strengthens the relationship with our audience by igniting fandom through our ever expanding line of products.”
Powered by SnowCommerce, ShopTelemundo.com features collections from the network’s most popular day-time and prime time programs such as Un Nuevo Día, Al Rojo Vivo, El Señor De Los Cielos, Sin Senos Sí Hay Paraíso, and La Reina del Sur amongst others.
In an effort to give back to the community, ShopTelemundo will support the company’s corporate social responsibility partners and programs such as El Poder en Ti (The Power Within You).
Peter Blacker from NBCUniversal: Our strategy covers all platforms
