Borja Perez
Borja Pérez, SVP Digital & Social Media at NBCUniversal Telemundo Enterprises, said that “we have to evolve with the audience, and that requires a lot of observation, a lot of research and investment”.
Telemundo’s properties at social media reach 140 million unique monthly users, between what is the domestic and international market, he highlighted.
He also explained that in the Hispanic market, the social audience can reach 50 million unique users per month. However, he believes that linear monetization is still very healthy.
For Perez it is no longer just about television product that is then placed somewhere else, but that it is being viewed from the content development so it can be on other platforms.
“When it comes to programming you must understand that you are programming for an audience that is very different from the one you have on television, from the one you have in social” and pointed out that they are trying to create opportunities in social, digital and linear.
“Through research, we see that our audiences go from one place to the other, what we had not done until now was to try to see how you can create a special product for those people who are moving around and in this case this product It’s called Latinx Now!”
Telemundo Media promotes Borja Pérez to SVP, Digital & Social Media
NBCUniversal: The World Cup consolidated Telemundo´s position as a leader
NBCUniversal: We have sold 90% of the advertising for the World Cup
NBCUniversal: There is no better moment than now in the company´s history
NBCUniversal Telemundo Enterprises has launched the campaign El campeón en ti
NBCUniversal Telemundo Enterprises announced the launch of Mes de la Mujer
NBCUniversal: In 2018 we will have a version of the World Cup full of social media
NBCUniversal Telemundo Enterprises expands Fluency Studios with the launch of Fluency Plus
NBCUniversal: Our content offer for 2018 will allow us to continue breaking paradigms
NBCUniversal: We are partners in the strategy to reach new audiences
NBCUniversal Owned Television Stations names Gina Oliva senior director of Marketing
