Susan Rovner y Kelly Campbell de NBCUniversal
One of the contents highlighted by Susan Rovner, Chairman, NBCUniversal Television and Streaming Entertainment Content, during the IAB NewFronts at Peacock’s presentation was Menéndez + Menudo: Boys Betrayed . It’s a three-episode documentary series, produced with Telemundo by Content Group Productions LLC. that debuted on Tuesday the 2nd.
In a conversation with Kelly Campbell, president of Peacock and NBCUniversal Direct-to-Consumer, Rovner, said: “Diversity and inclusion are imperatives in everything we do at Peacock, authentic storytelling.” She also highlighted the series The Gentle Art of Swedish Death Cleaning with comedian Amy Poehler.
“Peacock has become the most comprehensive streaming service in the US with an undeniable value proposition for both our audiences and our partners. Streaming started as a consumer-first business, and we’re committed to keeping it that way, with content and experiences audiences can only find on Peacock,” Campbell said during the event.
Peter Blacker, Executive VP of Streaming & Data Products and Head of Diversity, Equity & Inclusion, Global Advertising and Partnerships at NBCUniversal presented the platform’s latest innovations for advertisers: Marquee, Spotlight+, Power Break and Must ShopTV.
“We want our viewers to engage with brands that are valuable and relevant to them, which is why our new ad innovations leverage our proprietary data, buying capabilities and the scale of One Platform. Plus, our most premium content is open to any advertiser; after all, Peacock is a singular destination for audiences and advertisers,” Blacker said.
