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NBCUniversal unveiled Peacock, a free premium ad-supported streaming service with subscription tiers offering more than 600 movies and 400 series, as well as compelling live and on-demand content across news, sports, late-night, and reality.
From world-class originals and treasured hits to blockbuster films and streaming channels, Peacock will offer consumers everything fans love to watch, all in one place.
The company announced a tiered offering that gives consumers broad access to Peacock across the web, mobile, and connected-TV devices:
•Peacock Free: This free, ad-supported option will provide fans everywhere with more than 7,500 hours of programming. Peacock Free includes next-day access to current seasons of freshman broadcast series, complete classic series, popular movies, curated daily news and sports programming including the Olympics, Spanish-language content, select episodes of marquee Peacock originals and tent-pole series, as well as curated Peacock streaming genre channels such as SNL Vault, Family Movie Night and Olympic Profiles.
•Peacock Premium: Bundled at no additional cost to 24 million Comcast and Cox subscribers, this ad-supported option will additionally include full season Peacock originals and tent-pole series, next-day access to current seasons of returning broadcast series, early access to late-night talk shows, and additional sports –such as the Premier League – totaling more than 15,000 hours of content. Also available for US$4.99 per month on all popular connected mobile and web devices for non-bundled customers.
The company expects to bundle Peacock Premium with additional partners in the coming months.
Premium customers can upgrade to an ad-free experience for an additional US$5.00 per month, or any customer can purchase the ad-free experience directly for US$9.99 per month.
“This is a very exciting time for our company, as we chart the future of entertainment,” said Steve Burke, Chairman of NBCUniversal. “We have one of the most enviable collections of media brands and the strongest ad sales track record in the business. Capitalizing on these key strengths, we are taking a unique approach to streaming that brings value to customers, advertisers and shareholders.”
“Peacock will provide consumers with a destination that goes beyond movies and television, aggregating a variety of content that fans want on one service,” said Matt Strauss, Chairman of Peacock and NBCUniversal Digital Enterprises. “By delivering timely and topical content like breaking news, live sports, and watercooler moments from late-night, Peacock is uniquely bringing a pulse to the world of streaming that does not exist in today’s marketplace.”
Xfinity X1 and Flex customers will have early bird access to Peacock Premium starting April 15. And beginning July 15, taking full advantage of the massive promotional opportunity of the Tokyo Olympics, Peacock Free and Peacock Premium will be available nationally on the popular web, mobile, and connected-TV devices. The company expects to reach 30-35 million active accounts by 2024.
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