Netflix’s original series commanded more audience demand

Parrot Analytics studied the demand share for global SVOD platforms, digital original series popularity, and the market-specific genre demand shares in Q2 2019 in its recently released Q2 Global Television Demand Report.

Netflix’s original series commanded more audience demand in the second quarter of 2019 than those of any other streaming platform in the world, according to Parrot Analytics’ latest Global TV Demand Report.

With 62.6% of global demand for digital original series, Netflix is the leader, but its global market share was down 3.1% from its Q1 result of 64.6% and down 9% from its 2018 71% full-year result.

The report features market-specific analyses including the U.S., Canada and Brazil, and seven more territories.

“With Netflix taking the lion’s share of global demand for its original series, it’s not surprising that in the second quarter of this year the service continues to lead in the drama genre for most markets,” commented Samuel Stadler, VP of Marketing, Parrot Analytics. Stranger Things was the most in-demand digital original in the U.S. and South Korea for Q2.

In addition, the 2Q Global TV Demand Report revealed continued demand for specific genres of content. Sci-fi dramas were the most in-demand in half of the markets analyzed, while Superhero, Crime Dramas and Comedy Dramas also showed increased demand, respectively, across all ten markets. In the popular Action/Adventure genre category, DC Universe originals beat out Netflix originals in demand share in the U.S., Canada, Brazil and Taiwan.