Although the average American watches about five hours of video each day, and 98% of that is on a traditional TV set, the number of viewers subscribed to cable operators decreased by about 2.9 million in 2011, reducing the overall pay-TV market by 1.5%, according to Nielsen data. Households with broadband and free over-the-air broadcast television climbed to 5.1 million while broadcast-only homes dropped 1% to about 11 million households. The fact remains that Americans are not turning off” Nielsen wrote in a blog post May 3. “They are shifting to new technologies and devices that make it easier for them to watch the video they want, whenever and wherever they want”.Time spent watching monthyl traditional TV was 153 hours and 19 minutes in the fourth quarter of 2011, compared with 4 hours and 34 minutes watching Internet video (up 4.2% year over year), Nielsen reported. Time spent watching time-shifted TV (including VOD) across all TV homes increased 12.3% to 11 hours and 44 minutes per month. The number of households with TVs is expected to decrease to 114.1 million in 2013 from 114.7 million in 2011.
