Gaston Soso y Rodrigo de Nocaut
For about six or seven years, Nocaut Creative has been serving clients of the US Hispanic market, particularly Telemundo. One of the current projects of this creative services agency, founded 20 years ago, is developing the opening title for season nine of El Señor de los Cielos.
“We are producing the opening title or cover of the series, which looks very promising and stronger than ever. We are working with Telemundo on this with Luisa Torres. It is for Karen Barroeta from Telemundo Global Studios. It is a big challenge because it involves several techniques, such as 3D, for everything regarding creativity. Now, we are starting to work on modeling and shading. We cannot give many details yet,” said Gastón Soso, partner and Account Director, who with Rodrigo Javega, creative director and partner, attended the 21st Annual Hispanic Television Summit in New York.
Nocaut Creative had already worked on several launch campaigns – both on-air and digital – for the El Señor de los Cielos franchise.
Soso mentioned they are also involved in the digital launch campaign for Telemundo’s Vuelve a Mí and its media buy.
In addition, they also work with the LatAm’s channel package of NBCUniversal (Syfy, E! Entertainment, Telemundo Internacional, USA Network, Studio Universal, and Universal), where they develop monthly on-air promotions, both the creativity and production with the channels’ internal team.
Soso noted that the US Hispanic market “has a lot to give” as Latin America, which “is constantly growing.”
“There are many Latin American stories that refresh the industry’s storytelling. We feel there is a large space to grow in the entertainment industry and to make ourselves known in terms of the services we provide,” he pointed out.
He said they are interested in growing a lot in creativity, where they have been working for several years with Disney for all its Latin series. “We provide them with creativity side by side every week for the Brand Solutions department where brands have to be integrated into the company’s properties.”
He concluded by saying that while it is true that the volume of the Hispanic market is “infinitely greater,” there is much to do both for Mexico and for Central America in general. “It is a market to pay attention to.”
