Luis Balaguer, CEO of Latin World Entertainment
The new Hispanic-aimed celebrity-centered pop culture channel {NuevOn;www.youtube.com/watch?v=AtMnGss8xkU} launched April 16 on YouTube. Electus, the multimedia studio run by Ben Silverman, announced the channels initial programming and talent line-up. Behind the scenes of NuevOn, Electus is working alongside Luis Balaguer, CEO of Latin World Entertainment, and a team including veteran producer and programming executive Melissa Escobar. Celebrities being featured on NuevOn include Sofia Vergara, Wilmer Valderrama, Felipe Viel and Alejandro Chaban. Programming will be almost entirely in Spanish and include shows like the news, gossip, fashion and humor series Feim Fix starring Felipe Viel as his alter ego Franchis Mozzo. Other premium content for the site includes Mi Vida Con Toty starring Sofía Vergara and produced by her son documenting her life.
YouTube channel NuevOn by LatinWE and Electus will launch April 16
