Michael Schwimmer, CEO of NUVOtv
NUVOtv enjoyed record-breaking results for its July 18th. network launch of its Jennifer López partnership with a Night of premieres of new, original specials and series. Jennifer López: Her life. Her journey (8pm) debuted as the #1 most-watched original program in the networks history. The one-hour special delivered intimate access into the artist and entertainers personal life and career. Executive produced by López herself with Nuyorican Productions, the special delivered coverage ratings superior to Bravo, Oxygen, WE, Style, and BBC America in Households, Total Viewers, and Adults 18-49 demo. NUVOtvs entire lineup during its Night of premieres – Jennifer López: Her life. Her journey, A step away and House of joy outperformed every Hispanic entertainment cable network, including Galavision, mun2, and TR3S, by delivering more impressions with Households, Total Viewers and Adults 18-49 in each primetime hour, making NUVOtv the #1 Hispanic entertainment cable network for the night. NUVOtvs entire July 18th. Night of premieres increased primetime viewership for the growing independent network by 260% versus last years primetime delivery, with individual shows displaying growth ranging from to 255% to 767%. The networks Night of premieres delivered 625,000 total viewers, and received a 1.12 gross household coverage area rating. Were pleased with the strong performances of our new programming and delighted with the exponential increase in new viewers, stated Michael Schwimmer, CEO of NUVOtv.
