In the framework of INTX: The Internet and TV Expo that is celebrated in Chicago, during the panel “Reviewing the business of content distribution”, in the Multicultural breakfast-conference organized annually by MultichannelNews and B&C, Tom Mohler, CEO of Olympusat, said that OTT is going to be very significant for the US Hispanic market.Mohler referred to those millions of Hispanic homes which still do not have access to pay TV and for whom OTT is a great opportunity to receive those contents at more reasonable prices. Emma Brackett, Content and Programming VP at DIRECTV, said for her part that although the company is barely entering the OTT field and has a lot to learn with the digital product, she considers “it is key to create awareness in the audience for them to address your product. We are still learning, it is a new model”. James JB Brown, sénior VP for Distribution of Content and Marketing stated that they are attempting to reach young audiences through all platforms. He said that one of the channel´s strengths is to count on a celebrity like Sean Combs. “Social media and the digital frontier are our playground,” he said. He added that there is space both for OTT as well as for traditional content. “OTT is like the new car you want to have”. Cecelia Gordon, director, Content Acquisition & Programming Verizon, agreed with Brown and said his focus is millennials.
Cine Mexicano celebrates Cinco de Mayo with its 5 top-rated films
Cine Mexicano to premiere action film Te Presumo this Sunday April 19
Cine Mexicano to premiere El Niño Sicario this Wednesday, April 8 at 10pm
Olympusat hires Aurora Bacquerie as new director of Affiliate Sales, LatAm
Olympusats Ultra Luna introduces Cine Para Ellas every Saturday
Olympusat´s Gran Cine to premiere Spanish thriller La Caja 507
Olympusat: Our flagship channel Cine Mexicano is celebrating 10 years in the US market
Olympusat announces new TV series in-production Frontera Roja
Olympusats music channel Ultra Fiesta adds Hora Urbana, Hora Pop and Hora Tropical
Olympusat launches Hispanic movie network Cine Mexicano on DIRECTV
Olympusat buys Calderón library of Mexican classics for full restoration in 4K
Olympusat acquired Mexican blockbuster movie hits from 24 Frames
Olympusat names former Comcast executive Mauro Panzera as its new COO
Olympusat acquires Mexican blockbuster movie hits from 24 Frames
Olympusat: Significantly increased production of original movies
Olympusat offers private OTT with about 100 Spanish-language HD channels
The Multicultural TV Breakfast at The Cable Show will be on April 30th
Verizon FiOS TV launches 10 new Spanish-language channels in high definition
Olympusat to launch channels in Latin America for the first time
Olympusat seals content partnership agreement with Cookie Jar Entertainment
Olympusat is Looking at Options to Offer Parables in Spanish for the Future
