Steve Mandala de Univision
“Univision is open to doing business 24/7, 365 days a year and clients´ moment is our moment. We know these are extraordinary times and the date will not be an obstacle to do business emphasized Steve Mandala, President of Advertising Sales and Marketing, Univision, in the context of the press conference at the end of the virtual Upfront the group held on Tuesday.
Mandala´s comment was given as a response to the consultation made on ANA´s (Association of National Advertisers) initiative of changing the dates of the TV Upfront in the US.
“I think it is a good examination. It seems to me that there are a bunch of opportunities for advertisers to have a sense of security in this Upfront process. ANA and AAA (the agencies) are involved in plenty of dialogues. We have also been involved in these conversations in all the stages,” he said.
He expressed that historically, Univision has closed advertising sales agreements, both three quarters, and many in the broadcast Upfront year and the calendar year. “So it is actually not our business to decide when in the market but when advertisers decide they are ready” he added.
During the presentation, he announced that Univision Brand Labs is expanding its advanced advertising capability on connected TV and streaming devices with Conexo. Conexo will tap into Univision NOW and the Univision application as well as the main third-party platforms to address consumers in terms of geographical, demographic, and visualization with 90% access to the entire inventory in Spanish in the US market.
Steve Mandala promoted to president of Ad Sales & Marketing for UCI
