ENGLISH

Palomera Group: We are now an agency that participates in all the platforms and formats

Maribel Ramos-Weiner| June 10, 2022

Alejandra Palomera de Palomera Group

As an agency, Palomera Group has expanded to the extent that it currently participates “in all the platforms and formats: cinema, radio, theater, TV, and audio” emphasizes Alejandra Palomera, CEO.

“We are an agency that always looks for new opportunities for our talents. We are proud of the talents we represent, happy with our partnerships, and very satisfied with our path in terms of content development and sales -that have been strong because, as an agency, we specialize in that- it is one of our greatest achievements. We are convinced, more than ever, that constant work brings good results” comments Palomera.

When consulted on the importance of streaming platforms, Palomera expressed that all the platforms that open “are work and exhibition for our talent and we appreciate that a great deal because we have the opportunity to test, prove, and present to the audience different ways of creating characters through the talents we have”.

Palomera listed some of the most recent projects in which the talents they represent have participated. One of them was Lifetime’s Amores Que Engañan, with VIP 2000 TV, Casablanca Brazil, and Yahayra Films from Mexico, in which some of the actors were Marjorie de Sousa, Carlos Ponce, Victor Camara, Marck Tacher, and Lupita Ferrer “who returns to the screens with a spectacular character” she mentioned. She expressed that they were very pleased with this project because it is made by a channel that does not normally make this type of episodic program. “They bet on talents that sell very well, who are renowned internationally,” she said.

She also mentioned a couple of comedy film projects for Corazón Films.

As well as the Telemundo production Malverde, the Patron Saint, where they participate with the Mark Tacher in the antagonist role and Sofía Castro as a youth protagonist.

She highlighted the second American film where the star they represent, the Mexican actress Sofia Castro, participates. The film is by Paramount Pictures. “We are very happy about it because it is Sofia’s second strong American project. That gives us a lot of incentive. She said this cast is completely Anglo-Saxon” she said and recalled that Sofía Castro’s first US project was the film Monster Party with Diego Bonetta.

Other projects mentioned by Palomera were Mujer de Nadie by Giselle González, in which Cynthia Klitbo takes part; the saga of Corona de Lágrimas with Ana Belena, Daniela Álvarez and África Zavala; Amor Dividido by Angelli Nesma Medina, in which the actress Eva Cedeño participates.

Additionally, she highlighted the work of Alejandra Espinoza, who is well known as a presenter on Univision and in the US, “but who is pleasantly surprising the audience with her character, Maricruz, in Amor Guerrero, by Salvador Mejía with Televisa, that is sweeping the audience off its feet”.

Palomera also highlighted the actress Danna García, with whom they are entering Unicable “with their great return with Pasión de Gavilanes II”.

Diario de Hoy

viernes, 15 de noviembre de 2024

Image

Raúl Xumalín de QRAX: Buscamos formar talento multidisciplinario con historias de éxito que perduren

Image
VIPS

• Marcos Órdenes de Netflix Ads: Usamos un formato en programmatic que permite conocer el mood de la audiencia

• Daysi Cruz de Morgana Studios: Trabajando en serie de NFT YugiBao, la cinta Diamante y una sobre la figura mítica dominicana la Ciguapa

Nagidmy Márquez Acosta de ¡HOLA!: El premio Convergencia Digital es un logro muy importante y un reconocimiento a la disciplina y perseverancia

Adriana Waterston de Horowitz Research: La policultura es el verdadero mainstream

Panel revolución o evolución de streaming: 40% de ingresos generados por streaming provienen de EE UU

Romina Rosado de NBCUniversal: Gran oportunidad en streaming y digital porque dos tercios de hispanos de EE UU son menores de 34 años

Monique Nelson de UniWorld Group: La IA es un súper poder en publicidad que tiene que ser alimentado con las directrices correctas

Image
ACTUALIDAD

• Fernando Sugueno de Warner Bros. Discovery: Con Mucho Más Mexa buscamos enaltecer el orgullo de ser mexicanos

• Carlo D’Ursi de AMA: Ventana Madrid se consolida como motor de la internacionalización del ecosistema audiovisual madrileño

• El Festival de Málaga lleva a cinco guionistas andaluces a la sección —Entre Guiones— de Ventana Sur en Montevideo

• Disney+ estrena documental Argentina ’78 realizado por Pampa Films

• Chile Media Show concluye edición 2024 resaltando la transformación digital y ciberseguridad

• RTVA lanza Canal Sur LAB un nuevo laboratorio de investigación que impulsa la innovación tecnológica

Sandra Sierra de Fenalco Solidario: Destacamos el papel de la IA en el Congreso Futuro Megasostenible

PERSONAJE DE LA SEMANA

Héctor Forero, escritor

Image
VIPS
Image
Marcos Ordenes de Netflix
Image

Morgana Studios es un pequeño estudio creativo de animación basado en Madrid, que comenzó hace dos años a desarrollar sus propios IP, siendo el primero una colección de NFT titulado YugiBao, que con gran éxito logró ser vendido en su totalidad en cuatro horas, dando pie a conseguir los fondos para seguir creciendo.

Image
ACTUALIDAD
Image

Max, la plataforma de streaming de Warner Bros. Discovery, anunció sus producciones locales mexicanas para 2025 bajo el sello Mucho Mas Mexa, distintivo que busca celebrar las historias únicas, auténticas y de alta calidad que reflejan la riqueza cultural del país. A través de este sello, Max reafirma su compromiso con el desarrollo de producciones mexicanas, producidas con los mejores creadores y talentos, ampliando su catálogo que combina títulos globales y contenidos.

Image
Image
Image

Disney+ estrena el miércoles 27 de noviembre Argentina ’78, una nueva serie documental centrada en el Mundial de Fútbol de 1978 que se celebró en Argentina durante la última dictadura militar. Realizada por Pampa Films tendrá un preestreno el 26 de noviembre a las 10pm por Star Channel en Argentina, Uruguay y Paraguay, donde se podrán ver nuevos episodios todos los martes.

Image
Image