Panel Direct To Consumer
According to Paul Presburger, CEO of Pantelion Films and PantaYA, the beginning of the premium OTT service PantaYA was the result of Netflix´s decision to increase their prices exorbitantly to renew the output deal they had for five years with Pantelion. The service currently offers 250 to 300 films and will soon have original premium series.
Presburger integrated the panel Is Direct to Consumer the Future of TV Producers and Studios? together with Miguel Penella, CEO of RLJ Entertainment and Javier López Casella, General Manager for US Hispanic and Latin America at Zee Mundo, chaired by Gerardo Kerik, General Director at WSI.
“Having the platform has given us a flow of information,” he mentioned, and added that the service has a cost of US$5.99 per month and that the price is based on exclusiveness and appeal of the content. “We try to remain premium and only offer products that first circulate on the platform,” he added.
For his part, Penella from RLJ Entertainment, who is introducing in the region the British OTT channel, Acorn TV, highlights that for these direct to consumer services, ubiquity is essential.
Presburger added that the metrics that are important in this market are the cost of acquiring consumers and the value of that consumer in the long term.
