Parade Media taps 7A Media’s César Díaz

British Parade Media has appointed Florida-based distributor 7A Media’s César Díaz to boost its sales presence in Latin America and promote Parade’s catalog of multi-genre premium Lifestyle & Factual programming.

Díaz has worked for over 40 years in the television industry and was VP of Sales for Cisneros Media Distribution until late 2014 when he decided to launch his own company 7A Media, dedicated to content development, international sales and consulting.

Matthew Ashcroft, CEO of Parade Media says, “We are delighted to welcome César to the team and look forward to building on an already established footing within the region.”

Díaz says, “Parade Media has an extensive top-quality lifestyle and factual entertainment catalog with a wide range of themes and subject matters. I’m truly excited to join the team and look forward to expanding the company’s presence in the Spanish speaking arena.”

Parade’s business in the region has been expanding as of late, with sales lifestyle titles such as Season 3 of The Home Team (13×30’) by Injaus and The Sun Channel which bagged United Plates of America. Tastemade in the US has also picked up Luke Nguyen’s Railway Vietnam for their Linear, SVOD & AVOD platforms.