U.S. HISPANIC
Pluto TV signed with programmatic advertising partners
Miryana Márquez| 6 de marzo de 2020
Pluto TV
Pluto TV Latin America, which launches later this month, took part in the third edition of Advertising Week LatAm, held in Mexico City, where they announced a partnership with Telaria, SpotX, Column 6 and Smart Adserver, among other key programmatic supply side partners (SSPs), to begin building its revenue bundle for Latin America.
Programmatic advertising is key for an AVOD platform such as Pluto TV since the automated buying and selling system of online advertising makes transactions efficient and more effective, streamlining the process, and consolidating the digital advertising efforts in unique technology platforms. Pluto TV will have three different ways of generating income; programmatic, programming sponsors and direct advertising.
The announcement was made by Eduardo Lebrija, EVP and Chief Commercial Officer for ViacomCBS Networks Americas.
“The AVOD category complements and strengthens our traditional business, positioning us as an important player. Not only are we able to offer our clients and business partners a solid and easy-to-use platform, but we also provide the necessary tools to help them fortify their strategies,” said Lebrija.
“We are excited to have Telaria, SpotX, Column 6 and Smart Adserver on board as strategic partners for Pluto TV,” commented Felipe Cortelezzi, director, Emerging Business, AVOD Monetization & Operations, ViacomCBS Americas. “Its capability and expertise in advertising technology will allow a more personalized contact with our audiences and a more efficient commercial strategy.”
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