Alejandro Sanz during Premio Lo Nuestro
The 25th anniversary edition of the Premio Lo Nuestro Latin Music Awards on Thursday, February 21, gathered a glamorous array of entertainers, while 11.6 million viewers tuned in to all or part of the live three-hour broadcast on the Univision Network. For the fourth consecutive year, the awards show helped position Univision as the No. 2 broadcast network among Adults 18-34, beating ABC, CBS and NBC. In fact, the awards show delivered more Adult 18-34 viewers than the entire original line-ups on ABC (Zero Hour, Greys Anatomy and Scandal), as well as the first-run episodes of CBS Two and a Half Men, Person of Interest and Elementary, and NBCs Community, Parks and Recreation and 1600 Penn.Additionally, Univision ranked as the No. 3 broadcast network for the night among Adults 18-49 for the second consecutive year, beating ABC and NBC. Last Thursday nights broadcast of Premio Lo Nuestro also marked the twenty-second consecutive night since the start of the February 2013 Sweep that Univision finished ahead of NBC with Adult 18-49 viewers, averaging two times its Adult 18-49 audience. The broadcast of Premio Lo Nuestro from 8pm to 11pm delivered an average audience of 6.4 million Total Viewers 2+, 3.5 million Adults 18-49 and 1.7 million Adults 18-34, marking Univisions highest-rated night in the current season. With year-over-year audience increases among Total Viewers 2+ (+13%) and Adults 18-49 (+11%), last nights broadcast of Premio Lo Nuestro delivered its highest audience in the history of the awards show since 2009. Furthermore, the 25th anniversary edition of Premio Lo Nuestro on Univision attracted more Hispanic viewers in the demographic groups of Total Viewers 2+, Adults 18-49 and Adults 18-34 than the combined audiences of the latest editions of the Academy Awards, the American Music Awards, The Billboard Music Awards and the Primetime Emmy Awards.
