Pitbull performs at Univision's Premio Lo Nuestro
The broadcast of the 24th annual Premio Lo Nuestro, Univisions Latin music awards show, attracted 10.8 million viewers and ranked Univision as the second broadcasting network for the night among adults 18 to 34 for the third consecutive year. Widening the age range a bit, Univision also placed third on the list of broadcasting networks for adults 18 to 49 beating ABC, NBC and CW for the entire evening. When examining the demographics, this years Premio Lo Nuestro produced an average audience of 3.1 million adults from 18 to 49, 1.8 million adults from 18 to 34, 1.8 million women and 1.4 million men from18 to 49. The awards show saw larger audiences across the board from previous years with an increase of total viewers by 2%, adults 18 to 49 by 3% and women by 5%. The awards show made Univision the No. 1 broadcasting station in local markets including Los Angeles, New York, Miami, Houston, Dallas, San Francisco and Phoenix for adults 18 to 34; Los Angeles, New York, Miami, Houston and Dallas for Adults 18 to 49, and for total viewers in Miami and Houston. In real time during Premio Lo Nuestro, fans were engaged online, able to submit opinions on the best and worst dressed attendees. More than 60,000 votes were cast online and via mobile. Exclusive coverage of Premio Lo Nuestro is available online and on mobile at {PremioLoNuestro.com; http://musica.univision.com/premio-lo-nuestro}.
