Endemol Shine Boomdog appointed producer and director Jerry Rodríguez as its new SVP of Fiction. Rodríguez, who most recently served as creative director for Mexico City-based Argos Media Group, is a renowned TV producer and director of Comedy and Drama Programming.
He has produced series such as Viacom International Studios’ Dani who? and Comedy Central’s Drunk History Latin America, which he wrote, produced and directed for three seasons.
In his new role, Rodríguez will lead Boomdog’s fiction content team, which is responsible for recent series such as Súbete a mi Moto (Amazon Prime), Nicky Jam: El Ganador (Netflix) and the recently announced comedy series Todo por Lucy (a reimagined version of the classic comedy I love Lucy) for Amazon Prime.
“Jerry brings a rich experience supervising TV shows, he is the perfect executive to help us lead our next development expansion and fiction products. He also has great relationships with all the major buyers in the market and a real understanding of what it takes to successfully launch and promote new series,” said Alejandro Rincón, CEO of Endemol Shine Boomdog.
“I know that together we will continue to create successful Latin American productions, offering high quality content to satisfy the enormous demand for compelling, funny and moving stories in our countries and abroad.” Said Rodríguez.