U.S. HISPANIC
Quality programming, prepaid solutions, understanding the audience and company consolidation are some of the topics on the Hispanic TV agenda
Maribel Ramos-Weiner| 18 de noviembre de 2014
Quality programming, prepaid options for TV services, ways of reaching the Hispanic audience and consolidation of companies top the agenda of the Hispanic TV executive, according to a brief PRODU survey during the last annual Hispanic TV Summit in New York.Rubén Mendiola, president of mun2 (soon to be NBC Universo), says his concern today has been the same in the last 10 years: having quality programming that is relevant to the U.S. Hispanic.Julián Giraldo, VP of International Channels of RCN Televisión, says that a reoccurring theme on the agenda of industry executives is how to reach and read the Hispanic audience. Understanding this audience continues to be a priority for channels and cable operators.I believe what in the mind of the executives is the fear of all of these platforms that are merging. I wouldnt be surprised if in the end, out of 10 to 12 existing platforms only three remain, said Carlos Vasallo, president and CEO of Cine Nostalgia and Cine Estelar.For Tom Mohler, CEO of Olympusat, the industry needs to find prepaid solutions, look at HD, and consider original programming that attracts Hispanics in the U.S., and find lower cost solutions. Video products have very low margins. This is the big problem programmers need to tackle, he added.
Diario de Hoy
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