Delmar Andrade, International Sales director at Record TV
Delmar Andrade, International Sales director at Record TV, spoke about the unprecedented success of the series Los Diez Mandamientos (170×60´) that is top in prime time in Brazil and is having huge impact in the international market.”Record TV conquered a very important slot in the TV consumption market with Los Diez Mandamientos. We have conquered spaces in Brazil, but, above all, in the international market, he assured, after commenting that they have managed to close business deals in Eastern Europe, the US and Latin America. We can say weve found an extremely successful and very high quality product.Andrade said that the world is seeking epic topics based on biblical stories, because there is a need to feed the soul and values. We see important channels, famous groups, seeking breath, a luminous path, in the Holy Scriptures and in the most spiritual word, he stated.He told the experience they had in US Hispanic.The group that bought the 96 hours of programming in Spanish, leaped from the last place to the 5th, and reached a 724% growth. The product was tested in the most difficult territory, that is US Hispanic. It is proven that it will be effective for the next ten years. He explained that aside from Los Diez Mandamientos, other series like David, José de Egipto, La Historia de Ester, La historia de Sansón y Dalila, as well as Los Milagros de Jesús 1 and 2 are in great demand in the international market.
