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Rolando Nichols: new VP of News and Production of MundoFox Channel 22 in Los Angeles

Maribel Ramos-Weiner| March 22, 2012

Rolando Nichols was appointed to VP of News and Production of Los Angeles Channel 22, an affiliate of the new U.S. Hispanic network MundoFox. He also doubles as news anchor for the station.Nichols, who founded production house Centronet five years ago, spoke to PRODU: “We have adjusted to the current economy and offer our clients the same level of quality production without charging them the high rates they pay to studios in Hollywood,” he said.Nichols’ company specializes in TV production, but also does film and multimedia projects. Centronet produces on a daily basis spots, telenovela scenes, corporate videos, films, and live events such as the Los Angeles Galaxy soccer games. “Our business is very mixed. Knowing the Anglo and the Spanish-language markets opens a lot of doors. We’re not a company that only produces in Spanish,” he added.Some of Centronet’s clients include: Univision, Time Warner Cable Sports, NBC, Discovery, ESPN, Fox Deportes, and NatGeo. The company also produced for Televisa Teletón 2011 and Vanguardia 2010.Nichols attended this past NATPE, where his production services in Los Angeles were well received.