Jenn Batty, director of Content Partnerships in Europe and the Middle East for Samsung's FAST channels service
Jenn Batty, director of Content Partnerships in Europe and the Middle East for Samsung’s FAST channels service, believes that an optimal platform should have between 140 and 150 FAST channels.
Batty explains that Samsung’s international strategy involves a tailored approach for each country. “We analyze our content library and target audience to develop a specific strategy for each market. By understanding what truly drives viewership in each country, we make data-driven decisions.”
She emphasized the crucial role of localization for each market. “While we operate globally, our business is deeply rooted locally. As a result, our strategy adapts to the unique characteristics of each country.”
She expressed particular enthusiasm for FAST’s potential to launch pop-up channels centered around specific genres or individual intellectual properties. The ability to remove underperforming channels is a key advantage. “The cost of launching a FAST channel has decreased significantly in recent years,” she noted.
When asked about content exclusivity, Batty responded that while not every channel requires exclusive content, a diverse and compelling mix is essential.
Batty highlighted Samsung’s position as a leading manufacturer of televisions, phones, and tablets as a key advantage in delivering superior user experiences. “Our goal is to provide the same high-quality experience on Samsung TV Plus as users enjoy on our other devices,” she stated.
She added that, in addition to the easily accessible home screen, they have introduced entertainment and children’s programming tabs to enhance content discoverability on the platform.
She predicted that Samsung TV Plus will launch in additional countries within the next six to twelve months.
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