Sears, Kmart, Chrysler and L’Oreal to sponsor Telemundo’s Una Maid en Manhattan

Telemundo Media announced that the Chrysler brand, L’Oréal Paris, Sears and Kmart will sponsor the network’s novela, Una Maid en Manhattan, which premiered this Tuesday at 8pm. A co-production of Telemundo Media and Sony Pictures Television (SPT), the strategic 360° brand integrations featured in the novela will provide audiences with an enhanced viewing experience across multiple screens. This additive content—based on the story of a woman who overcomes obstacles through empowerment—will live on-air, online ({www.telemundo.com/novelas/Una_Maid_en_Manhattan}) and on mobile platforms, offering fans streaming video, exclusives, and photo galleries, as well as an interactive dialogue across all social media. “We are excited about working with these marquee brands and collaborating with our partners on organic, unique and customized branded entertainment solutions across all platforms. This new collaboration with Sears and Kmart, the Chrysler brand and L’Oréal Paris, extends our viewers experiences with the novela and the brands creating more engaging and interactive connections,” said Dan Lovinger, EVP of Advertising Sales & Integrated Marketing for Telemundo Media.