U.S. HISPANIC
Sling TV debuted a new multimedia marketing campaign with Danny Trejo
Maribel Ramos-Weiner| 30 de agosto de 2016
With Whos Bad?! the Sling Latino brand has merged into the Sling TV brand, folding Spanish language and bi-lingual packages into the general market offering
Sling TV debuted a new multimedia marketing campaign, {Whos Bad?!;www1.produ.com/publicidad/videos/11469} featuring Hollywood actor Danny Trejo. The national campaign spans across television, digital, mobile, social, print and new media platforms, and positions Sling TV as the solution to traditional pay-TV pain points, including high costs, long-term contracts, hidden fees, rental equipment fees, annual price hikes, useless channels and poor customer service. The campaign, produced in both English and Spanish, targets both general market and Latino audiences. “When creating Whos Bad?!, our goal was to amplify the frustration that many consumers have with the traditional pay-TV model, and Danny Trejo mirrors this negative consumer sentiment with a breakthrough style and delivery. Danny is the authority on bad and gives a voice to the dissatisfied cable customer, setting the stage for a new consumer model and solution that Sling TV distinctly provides, said Glenn Eisen, Chief Marketing Officer of Sling TV. “Our success is linked to one thing giving our customers what they want and as a result, our service has proven to be additive to the pay-TV industry. Consumers are growing unhappy with the traditional pay-TV model and are increasingly leaving the pay-TV industry. The choice shouldnt be should I stay or should I go, which is why Sling TVs programming portfolio and flexible model continues to offer more and more pay-TV customers an attractive option for their entertainment needs, said Roger Lynch, CEO of Sling TV. With the debut of Whos Bad?!, the Sling Latino brand has merged into the Sling TV brand, folding Spanish language and bi-lingual packages into the general market offering. “The move reflects how our Latino customers have been buying Sling TV most want both the general market offerings of Sling TV and the in-language and in-culture programming of Sling Latino. Our pricing and new branding are designed to make it easier and more appealing, following our customers lead on how they want to engage with us, said Eisen. Since its launch, Sling TV has grown its Spanish-language offering from 14 channels to nearly 40 channels, and continues to attract Hispanic households nationwide.
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