U.S. HISPANIC
Somos TV expands to Central America
Maribel Ramos-Weiner| 9 de enero de 2014
Semillitas, the channel for children between 0 and 5 years old, owned by Somos TV, extended its presence to Central America this month with a launch by Tigo, a leading pay TV company servicing Costa Rica, Honduras, El Salvador and Guatemala. Semillitas spearheads the growth for Somos TVs business outside its traditional territories in partnership with one of the biggest operators of the region.The expansion of Semillitas represents the international development of the companys PayTV business and Semillitas will continue its distribution to the rest of Central America and the South. Semillitas launch is an important step for our company. We have always had the Spanish speaking markets as areas for natural growth and this is only the beginning. We are sure that our clients and audience will be very receptive to channels of first class quality such as ours and soon we will have news of other launches inside and outside of the United States, says Luis Villanueva, president and CEO of Somos TV.Semillitas enriches our childrens channel offering with educational content that will help shape our future generations. It is very satisfying to add a channel which was created specifically for Latin children; especially since it is very important they learn to value and maintain their traditions and customs from a young age, expressed a Tigo spokesperson.
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