Gustavo Aparicio, CEO of Spanglish Movies: Spanglish Audiences enables advertisers and content creators to authentically engage with this influential and growing consumer segment
Spanglish Audiences, the programmatic advertising unit in CTV for Spanglish Movies, is uniquely positioned to help advertisers and content creators authentically connect with U.S. Hispanic audiences within the CTV ecosystem.
“Spanglish Audiences is revolutionizing CTV advertising’s ability to connect with U.S. Hispanic audiences. Through a powerful combination of sophisticated technology, cultural expertise, and premium inventory, Spanglish Audiences enables advertisers and content creators to authentically engage with this influential and growing consumer segment,” said Gustavo Aparicio, CEO of Spanglish Movies.
-Reaching underserved minority audiences
Spanglish Audiences uses its SmartCuration platform to deliver culturally relevant messages to the right Hispanic viewers at the right time. Going beyond traditional CTV audience packages, it allows precise ad targeting based on interests and behaviors.
-Customizing programming for minority audiences
Spanglish Movies brings reach and cultural insight to tailor CTV content for Hispanic audiences. As a leader in creating and distributing content for the Hispanic market, it ensures programming resonates with the diverse backgrounds and cultural preferences of Hispanics in the U.S.
-Leveraging data and analytics
CTV advertising solutions enriched with the company’s data, combined with deep audience insights, allow advertisers to understand and engage Hispanic viewers in ways traditional measurement cannot. Spanglish Audiences provides a comprehensive view of Hispanic audience segments and their viewing behaviors.
-Connecting with minority audiences through CTV
With access to more than 200 prominent filmmakers, Spanglish Audiences empowers advertisers to develop culturally relevant and authentic creatives that reflect the diversity of Hispanic viewers. Interactive ad formats and advanced targeting capabilities enable personalized storytelling that fosters meaningful connections with minority audiences.
-Case studies of successful CTV campaigns
The Burger King + Juan Luis Guerra campaign, powered by Spanglish Movies, showcased the impact of CTV advertising with precise targeting. By identifying specific Hispanic demographics, the campaign achieved significant increases in engagement and efficiency, demonstrating the power of culturally relevant strategies in CTV.
-Ensuring diverse representation in content
As a leading creator and distributor of content for the Hispanic market, Spanglish Movies ensures a steady stream of diverse and culturally relevant programming. Spanglish Audiences allows CTV platforms to package this premium inventory, enhancing the representation of Hispanic voices and experiences.
-Enhancing CTV access for minority communities
Spanglish Audiences’ direct integrations with virtually all ad-supported streaming services, publishers, and apps simplify access to premium and culturally relevant CTV inventory. This optimized supply path enhances transparency and reach, ensuring appropriate representation and attention for Hispanic audiences.
-Understanding viewing behaviors of minority audiences
Hispanics have a higher CTV viewing rate than the general population, with streaming accounting for 43% of their total TV consumption compared to 35% of all adults. Spanglish Audiences’ detailed audience data provides advertisers with actionable insights into the unique viewing preferences and behaviors of Hispanic audiences in CTV.
-Essential collaborations and partnerships
The strategic collaboration between Spanglish Movies, mobile companies like Claro, ad tech developers, and data providers such as Comscore, Experian, L2 Political, and IPSOS exemplifies the type of partnership needed to effectively reach Hispanic audiences in CTV. The combination of advanced technology and authentic cultural expertise creates a comprehensive solution advertisers can rely on.
-Addressing potential biases in recommendation algorithms
By prioritizing culturally relevant content and enabling precise audience segmentation, Spanglish Audiences helps mitigate potential biases in CTV recommendation algorithms. Exposing Hispanic viewers to a broader range of representative content fosters a more inclusive and engaging CTV experience.
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