SPT: US Hispanic market continues to be a growing opportunity for our production business

For Donna Cunningham, general director and EVP for Latin America and U.S. Hispanic of Sony Pictures Television (SPT), the U.S. Hispanic market continues to be a growing opportunity for their production business.“Our alliance with Telemundo has been a strategic move to reach the U.S. Hispanic market with our high-quality co-productions. And, it’s a move that has proven to be a successful one with the premiere of Una Maid en Manhattan in the U.S. reaching nearly 1.6 million viewers to become number one on Telemundo’s primetime programming among adults & women 25-34,” Cunningham told PRODU.The executive points out discussions are ongoing for a second co-production with Telemundo this year.Regarding the region, she said it is a great time to be a producer in Latin America, as there are increasing opportunities for new creative and business approaches to TV programming.“Building on our expertise in creating and producing high-quality local language programming, we hope to increase our original productions for cable channels next year,” she added.