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Stingray: We transformed our business and now revenue is 50% subscription and 50% OTT & FAST

Maribel Ramos-Weiner| February 28, 2024

David Purdy: Our cable business is healthy and thriving, but we are also adding OTT and FAST revenue, which is wonderful

In the last five years, Stingray has expanded its customer base to include two categories: over-the-top (OTT) and automotive, in addition to the traditional pay TV, satellite, and IP TV. After this move, the company’s revenues come 50% from subscribers and the other half from OTT and FAST.

“We are seeing that our partners – Samsung, LG, Amazon, and other top players like Google – are thinking of entering Latin America. So we are having relevant conversations with Latin American and US Hispanic leaders for the connected TV (CTV) players -Samsung and LG- and the OTT players -Google and Amazon-. This is important for us to grow our business. Our cable business is healthy and thriving, but we are also adding OTT and FAST revenue, which is wonderful,” said David Purdy, CRO of Stingray.

Regarding the automotive category, the company has Tesla as its largest client. Stingray’s Karaoke is built-in Tesla vehicles in China, Japan, and Korea. “It has been a great engine of growth,” he said, adding that they have just announced a similar agreement with the Chinese electric vehicle manufacturer BYD; Latin America is one of its largest markets.

“We are doing many businesses with them, and BYD is focusing on Latin America, APAC, and other emerging markets. Each BYD vehicle comes equipped with a large screen for karaoke. Cars are becoming entertainment centers. We are very excited about this business,” he said.

Another growth driver for Stingray in Latin America is providing music to public venues such as bars, hotels, pharmacies, and markets. “We have expanded our team in Mexico to focus on music; we will be doing advertising soon. We have perfected it in the US and Canada (in-store audio advertising). When you are in a store or pharmacy, you can listen to ads promoting products and services available in the store. This business is growing, and we are excited for our team in Mexico,” he said.

AMAZON PRIME CHANNELS AND FAST PLATFORMS
Purdy mentioned they are increasing their relationship with Amazon Prime Channels, with whom they have launched in Canada, Mexico, the US, most of Europe, and Brazil. “Amazon Prime Channels is now expanding to new markets within Latin America. Soon, we will be announcing territories such as Chile, Argentina, and Colombia with them. We think these are great markets, and our product will do very well there.”

Regarding FAST platforms, they will soon be announcing new channel launches with LG, Samsung, and Pluto TV. “This segment has been fast growing for us, particularly in the US where CPMs and the business are well established. In Latin America, it is a little slower, but we are starting to see people focusing on this. There are many discussions with the great players,” he said.

According to Purdy, 2024 will see a lot of growth for FAST in the region, and he estimates a great takeoff of this segment by 2025.

NATPE AND CONTENT AMERICAS
Regarding Natpe and Content Americas 2024, he noted they had large meetings in both shows, but they understand the financial challenge of spending two weeks in two markets in a row.

“Ideally both shows should reach an agreement, perhaps in the same week, with a slightly different approach. Right now, the difference seems to be that Content Americas is focused on South America and Latin America, while Natpe is more on North America,” he concluded.

Diario de Hoy

viernes, 22 de noviembre de 2024

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Premios PRODU reunió, homenajeó y celebró a la industria audiovisual iberoamericana en MIP Cancun

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PREMIOS PRODU DE LA INDUSTRIA 2024

• Laura Fernández Espeso de Mediapro: Cumplimos 30 años y PRODU 35, espero que este viaje continúe muchos años más

• Nagidmy Márquez, premio Convergencia Digital: Es una gran valoración de lo que estamos haciendo por la comunidad hispana y latinoamericana

• Doris Vogelmann, Pilar de la Industria: Te dan ganas de seguir trabajando y demostrando que el cielo es el límite

• Georgina Terán, Pilar de la Industria: Desde el inicio de EFD hemos apoyado a los creadores en sus sueños

• Leonardo Aranguibel, Pilar de la Industria: Este premio le pertenece a toda la gente con la que trabajo porque todo se hace en equipo

• Michelle Alexander, Pilar de la Industria: Es un reconocimiento muy importante para la producción audiovisual del Perú

• Miguel Smirnoff, Pilar de la Industria: Le hemos servido a otra gente para tomar decisiones afortunadas

• Roxana Rotundo, Pilar de la Industria: Es un reconocimiento a los que tenemos empresas propias y seguimos en estos mercados

• Teresa Fernández Valdés, Pilar de la Industria: Esto demuestra que con mi carrera he podido sumar un granito de arena

• Serie Griselda ganó el Gran Premio de Ficción de Premios PRODU

• El reality La casa de los famosos México ganó el Gran Premio de Entretenimiento en Premios PRODU

• Ríchard Izarra recibió reconocimiento de WAWA por los 35 años de PRODU y su apoyo constante a las mujeres y a la industria

• Valeria Marín y Julián Gil: Ser parte de los 35 años de PRODU y estar en esta premiación es muy especial

• Anouk Aarón de WBD: Cris Miró: Ella es una historia que trasciende fronteras y enciende conversaciones

• En los Premios PRODU de la Industria se premió a la sostenibilidad

• Galería Premios PRODU de la Industria 2024

Fiesta PRODU 35 años de Intermedya

Fiesta de los 35 años de PRODU patrocinada por Inter Medya fue una noche inolvidable en MIP Cancun 2024

Regina Marcilio e Isadora Filpi de Globo

Globo presentó su serie Manía de ti a los asistentes a MIP Cancun

Roxana Rotundo en el screening de VIP 2000 TV en MIP Cancun: Vendimos Valentina, mi amor especial a Panamá y Perú

Paulo Koelle de Prime Video: Queremos que LatAm esté al nivel del resto del mundo en cuanto a producción original

Marcas como nuevas aliadas de la industria audiovisual

Luis Morales, jefe de desarrollo de Televisión México de la productora Fábula

Luis Morales de Fabula: Latinoamérica es una región que se reinventa sobre sus crisis

Lucas Soussumi de Brazilian Content: Es la primera vez que venimos a MIP Cancun con una delegación tan grande

Kathy Sánchez de Non Stop: Estamos buscando historias impactantes y disruptivas y ofreciendo servicios de posproducción

Yolanda Benet, presidenta de Wide Angle Productions Group

Wide Angle Productions Group lleva la serie de bienestar holístico Reconecta a MIP Cancun 2024

Denice Cobayassi de Made In Spanish: Incursionamos en el doblaje de videojuegos con cinco proyectos para 2025

PERSONAJE DE LA SEMANA

Laura Fernández Espeso, CEO de The Mediapro Studio

Laura Fernández Espeso tiene más de 20 años de trayectoria
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PREMIOS PRODU DE LA INDUSTRIA 2024
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La profesional del audiovisual Georgina Terán, fundadora de EFD, fue reconocida con un Premio PRODU como uno de los Pilares de la Industria durante la ceremonia en MIP Cancun.

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Marie Leguizamo, directora para México & US Hispanic de Banijay, recibió el galardón
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