Malfa most recently was SVP at NBCUniversal Lifestyle Group
Liberman Broadcasting, Inc. hired Susan Malfa as EVP National Advertising Sales and Marketing for its top-rated Spanish language television network, Estrella TV. She replaces Judy Kenny in the position and her direct report is Winter Horton, Winter Horton, COO Liberman Broadcasting.Malfa most recently was SVP at NBCUniversal Lifestyle Group overseeing Bravo, Oxygen, Style, Sprout Media and Women at NBCU. She brings a strategic approach selling target audiences across all video screens informed by audience insights, providing relevant marketing solutions for advertisers. We have always prided ourselves in being able to attract the top talent in the industry and with Susan Malfa joining, we are taking that to the next level. Her extensive experience in network sales and digital media is a perfect fit with the new initiatives that we announced at our Upfront event including the new iTestigo show that marries social media and user generated content with broadcast television and the launch of the new multi-channel network, Fenomeno Studios, says Winter Horton, COO Liberman Broadcasting.
Estrella TV: This would be another record year for the Spanish-language market
Estrella TV announces upfront dinner will be held on Monday May 12, 2014
Estrella TVs new broadcast season is the highest rated in network history
Estrella TVs Premios De La Radio becomes the highest-rated program in networks history
Estrella TV presents mini-series Jenni La Vida de Una Diva
Estrella TV grows its affiliate line-up by adding KZAK-TV and renewing KMBY-TV
Winter Horton of Liberman Broadcasting: Estrella TV is growing year to year
Liberman Broadcasting designates Jim Baral SVP, Integrated Sales West Coast
Estrella TV announces Upfront event will be on Monday May 13
Felipe Viel replaces Alexis Valdés as presenter of Mega TV´s Esta Noche Tu Night
Estrella TV keeps its rank as the fourth Hispanic network for November
Mi Sueño Es Bailar third season premiere delivers record numbers for the show
Estrella TV ranks as most valued network, according to survey
Estrella TV to develop new sitcom starring and produced by Héctor Suárez
Estrella TV to hold Upfront on Wednesday May 16 in New York City
Estrella TV kicks-off new reality competition Mi Sueño es Bailar
Estrella TV´s Estudio 2 nationally outpaces TeleFutura on primetime
Liberman´s Estrella TV Enters Oklahoma through Affiliate Deal
