Rick Gomez Target
The Annual CMC 2018 conference began on Monday, June 4th in Los Angeles with the presentation by Rick Gómez, EVP, and CMO of Target, chaired by Walter Ulloa, Chairman, and CEO of Entravision Communications. Gómez highlighted that today brands can use their voice to change realities and create businesses that remain in time.
“Companies that do not recognize the importance of growth of Latinos are truly missing an important part of their growth because the Hispanic market represents the seventh economy in the world, they invest 2 billion in domestic products, they are the third economy with the largest growth worldwide, their consumption of domestic products grows 70% more than in non-Hispanic groups in the US, and they represent 25% of the growth in this category in upcoming years”.
He mentioned that for Latinos and marketing experts there had never been a time like this. “At Target we are not only targeting a consumer, but are also changing the way consumers live experiences in our stores” he said. “It is always important to know what the core of your brand is so you never lose rhythm”.
Gómez stated that creativity truly moves Target. “This is an absolutely Target philosophy, agencies must collaborate with each other. In our case, we have a group of 300 creatives in Target’s internal team, and what defines us is co-creation”.
