Telemundo and AT&T announced they have teamed up to bring an interactive dimension to the new season of the hit super series, El Señor de los Cielos starring Rafael Amaya, through its Double Acción app, the networks fastest growing app launch in Telemundo history. AT&T brings this in-language experience to the Latino market through the exclusive sponsorship of Telemundos Double Acción app. The season four premiere, which debuted on March 28, 2016 at 10pm/9c, ranked as the highest rated premiere in network history among Total Viewers, averaging 2,794,000, according to Nielsen. Throughout the upcoming season, Telemundo and AT&T are giving fans an exclusive opportunity to directly engage with the show on the app through Reacción, an initiative created specifically to enable social conversation through live viewer participation within airings of El Señor de los Cielos. Fans also have the chance to become a part of the action in real-time using the app, offering exclusive content and live interactions to compliment the broadcast experience.A new real-time media experience with the networks Double Acción app complements the original content in the final episodes of the new season of El Señor de los Cielos. Once again, AT&T is helping Telemundo raise the Hispanic media experience to the next level, applying the latest multi-screen innovation to one of our most popular shows. In collaboration with AT&T, Double Acción immerses viewers into the novela storytelling in an unprecedented way, said Mike Rosen, EVP, Advertising Sales, News and Hispanic Groups, NBCUniversal.
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