Borja Pérez, VP, Digital Media and Integrated Solutions, Telemundo
Telemundo announced that it has partnered with Fan Appz, one of Facebook’s Preferred Developer Consultants, to leverage the network’s growing social media fan base, which currently exceeds 2.5 million fans, and offer clients another way to connect with target consumers.We are always looking for strategic opportunities that will expand our footprint in the social media landscape while enhancing our audience’s viewer experience and leveraging our original content. This partnership with Fan Appz provides our Social@Telemundo team with the tools to exponentially grow our fan base and offer our clients an opportunity to tap into consumers across another lifestyle touchpoint, said Borja Pérez, VP, Digital Media and Integrated Solutions, Telemundo.Social@Telemundo will implement Fan Appz publishing tools to provide clients and sponsors with ways to reach and connect with consumers across Telemundo’s social media platforms through exposure via custom content, sweepstakes, and promotions in addition to interactive and engaging activities such as quizzes, polls and custom tabs.This partnership also provides Social@Telemundo with vehicles to reward Telemundo fans with entertaining giveaways strategically tied to network initiatives. One recent example is the iPad giveaway pegged to the launch of Telemundos original novela Flor Salvaje.
